The Entrepreneur s Marketing Source - 1071 Words

The Entrepreneur’s Marketing Source (EMS) Hitesh Singh Dhonsi (1110682) Professor – Rui Silva University Canada West 18th November, 2014 Abstract The paper focuses on Entrepreneur’s Marketing Source (EMS), a workbook idea owned by Brent Banda. The study analyses the two options available to Brent on which the future of his company depends. The first option is the strategic alliance with Imagine and the second option is to work on workbook which will deal with marketing related issues for small and medium size businesses for example proper advertising and product development. The advantages and disadvantages related to the options are discussed with a final recommendation based on personal opinion. Strategic Alliance with Imagine Alternative As stated in the case study, Brent is not a graphic designer, thus he relies on other local companies to create finished ads and web pages. Recently he was approached by a design firm he has worked with named Imagine with a business offer. With Imagine willing to let EMS share a rented office space the client referral promise, the offer seems worthwhile but it has its own advantages and disadvantages. The first advantage that Brent has with the alliance is that he will not have to struggle to look for customers for the reason of Imagine being an established business with a hefty number of loyal customers. Brent will have access to clients much larger than those he has at present. The second advantageShow MoreRelatedMarketing Theory And Marketing Concepts1469 Words   |  6 PagesEvery business wither it s small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sor t of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. 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